At first, I didn’t see the Small Biz Go Mobile angle in the news from Amazon today that Kindle e-books are outselling print books. Sure, the Kindle is a mobile device, but compared to an iPad or an Android-based smartphone it’s a relatively dumb device. On a smartphone you tweet out advice to your followers, reply to urgent email, and locate a decent restaurant at the last minute for a business meeting. On a Kindle you can… read e-books. And take notes. And buy e-books. And… you get the picture.
The fact is, the world isn’t simply going digital, it already has. Amazon, founded back in 1995, made it’s name and it’s business by selling books better than not just the “Mom & Pop” stores, but the Barnes and Nobles of the world. That the e-book is now a better selling product for them than the physical book says a lot—the majority of Amazon customers have now gone digital.
So too must your business. Whether you’re accepting credit card payments with an iPhone, taking your meeting notes with a web app, or finding ways to become more productive while on the go, you need to take advantage of the benefits of digital technologies in order to stay competitive in today’s market.