Images are an increasingly important part of today’s hyper-connected world. Apps like livestream make image sharing simple and effortless, streaming images from events almost instantly. Because of this, it’s important to ensure that any image associated with your brand broadcasts a professional look-and-feel. For example, my company always hires an event photographer to snap party pictures that our marketing team can use. Sure, we also use the candids taken by the party-goers; but blip.tv understands that a professional marketing strategy requires a professional image.
With that said, your photographer will need to have the best and most modern tools on the market to be truly effective. Enter Color Efex Pro 4 from Nik Software, the latest version of its popular digital photo filters used for retouching and creative enhancements. This software takes the features that we love in their iPad app Snapspeed to the next level. Color Efex has been very popular for years among professional photographers. Color Efex Pro 4 offers a new generation of features to create stunning effects using their 55 unique filters. Color Efex Pro 4 introduces stackable filter combinations, visual presets, filter “recipes” and new filters such as Detail Extractor, Vintage Film Efex, and Image Borders. In short, this photographer’s tool is totally ready to rule the social media image world where instagram and hipstamatic type programs are already extremely popular.
The latest evolution of Nik Software’s U Point technology in Color Efex Pro 4 provides easy-to-use tools for photographers to fine-tune and stylize their images. With precise selective adjustments, photographers can edit images without the need for complicated selections and layer masks. Filter effects can be added or subtracted from images with incredible precision using just a few clicks of the mouse. Enhancements are automatically blended throughout an image for natural results. Color Efex Pro 4 also takes full advantage of the latest graphics processing units (GPUs) and multi-core processors, which allows for responsiveness and fast processing (so you can get the most out of those new machines you just capexed). To learn more, check out these videos that demonstrate how image professionals are getting the most out of this new technology.