The mobile payments battle is getting pretty serious now that Intuit’s GoPayment mobile payments service has now been integrated with QuickBooks POS (Point of Sale).
What this means is QuickBooks users who currently use GoPayment readers attached to their smartphones, can now take payments at the register. Those payments will go directly to QuickBooks which will integrate with the businesses inventory, transaction history, and analytics data. In other words, you won’t need to utilize multiple financial services/merchant accounts for mobile and traditional payments if you’re already using QuickBooks.
This puts Intuit right on par with the Square Register that also offers a POS device in addition to it’s mobile credit card readers. In an interview with GigOm, Trevor Dryer, Intuit’s Head of Product Management, Mobile Payments & Point of Sale said “Square and Square Register, they’re very light solutions,” said Dryer. “It might be great for a small business starting out, but as the business grows they need more functionality.
Even still, Square is widely popular with small business owners. I see Square readers “in the wild” all the time. Maybe the name recognition of QuickBooks, in addition to the 200,000 users who already use QuickBooks POS hardware will be enough to make a run at the insanely popular Square service.