We’re covering this event in our liveblog below! Plus @MarioArmstrong will be bringing you live updates on Twitter so be sure to follow him there.
Please note, the liveblog below will refresh automatically, with all of the latest updates as Apple reveals them, starting at 1pm ET, 11am PT today.
Plus if you’re on a Mac and using Apple’s Safari web browser, or on an up-to-date iPhone or iPad, you can click on the link below to watch Apple’s iPad Mini announcement live:
If you have an Apple TV, you will also be able to tune in to this special announcement live there as well. Unfortunately we don’t know yet if this will work for PCs, but we’ll have all the photos and coverage you could want right here!
“Thank you for joining us”
$ 329 does not roll off the tongue
It will have trouble competing with the $ 199 Nexus 7 / $ 159 Kindle Fire.
Is that the price Apple wanted for this? To maintain their margins?
Or will be able to buy a cheaper ($ 299, perhaps) iPad mini next year?
Worship your new iPad mini overlord
Cellular version ships 2 weeks later
Probably not as cheap as some hoped. Available for Pre-Order starting this Friday.
WiFi ships November 2nd
Starts with 16GB memory, Wifi-only model at $ 329
Ooh look, a smartcover on the ipad mini
How is the iPad mini better than the old iPad 2?
It includes: facetime HD, 5MP camera on back, LTE wireless, faster wifi, lightning connector, 10 hour battery
All of the tech inside the iPad mini is “equal to or better than the iPad 2″
Vimeo on the Nexus 7 (left) iPad mini (right)
Yelp on the 7″ Nexus (left) iPad mini (right)
Lanscape mode comparison of a website on Google’s Nexus 7 vs the new iPad mini
Nexus 7 – 7″ screen
iPad Mini – 7.9″ screen
that means iPad mini has a 35% larger screen
Games, Facebook, Drawing, Email, everything is “incredible on the new iPad’ LOL someone’s invoking Steve here.
“ALL of the software created for ipad ALL WORKS for iPad mini”
iPad 2 next to iPad mini
iPad mini comes in Black and White
7.2 mm thick, 23% thinner than iPad 4
“This is iPad mini”
“this isn’t a shrunken down iPad it’s a brand new device”
Of course nobody is calling it the iPad 4 — is it the “new new iPad” LOL
iPad 4 – twice the performance, same price
4th Gen iPad:
– Front facing camera is now HD
– Expanded LTE coverage
– 2x Faster WiFi a/b/g/n 2.4ghz 5ghz
– Lightning connector
4th Gen iPad has a brand new processor?
Okay Phil is back on stage. 4th gen iPad being announced.
“We’re not taking our foot off the gas”
iPad is totally dominant in the enterprise. But Tim Cook says Apple is just getting started,
The new iBooks Author, as it was before, is FREE. What’s holding you back from writing an eBook?
New version of iBooks Author coming out today with support for Portrait mode, multi-touch widgets, and embeddable mathematical functions & book updates.
iBooks textbooks now available for 80% of the US High School core curriculum.
iPad = an “incredible learning tool”
It’s true, Tim Cook, I love my iPad.
“Why is iPad so phenomenally successful? Well… it turns out that there’s a simple reason for this. People love their iPads.”
“Today I’m thrilled to tell you that a few weeks ago we sold our 100 millionth iPad”
My #1 question right now: when can I get a Fusion Drive in my MacBook Pro?
“Perhaps the boldest new iMac ever”
27″ model ships in December
New iMac starts shipping in November
The performance of the Fusion Drive is similar to a real SSD, but you get a huge amount of storage
This fusion drive sounds brilliant. Two hard drives, but the OS thinks of them as one.
A peek at the inside of the new iMac
New iMac is 8 lbs lighter than the previous generation
New iMac in 2 sizes: 21.5″ and 27″
The new display is laminated to the glass. They’ve removed the optical drive. The screen itself is thinner.
Friction Stir Welding – “the actual molecules of the aluminum are merged together to make one piece that’s seamless”
5mm thin at the edge. 80% thinner than the previous iMac
This is the brand new iMac
The next gen of iMac. Looks sexy
Who remembers this guy?
Now Phil is looking at the Mac Mini.
Basically just bumping up the specs on the Mac Mini
“You knew that there’d be something called Mini in this presentation” – Phil Schiller
VERY FUNNY PHIL WHERE’S THE IPAD MINI
Here’s a peek at the full pricing lineup
Retina MacBook pro starts at 99
“Introducing the new 13″ MacBook Pro with a stunning Retina Display for the Pro in all of us”
13″ Retina MacBook Pro starts shipping today.
Here’s the inside of the new 13″ Retina MacBook Pro
Facetime HD camera, Dual Mics, backlit ketybboard
The screen on the new 13″ Retina MacBook Pro looks pretty exciting.
“This new 13″ notebook has more pixels than any competitive 15 or 17 inch notebook”
Just like they did with the 15″ MacBook Pro, the new 13″ Retina MacBook Pro is thinner, lighter.
Brand new 13″ MacBook Pro
People love the 15″ Retina MacBook Pro but the 13″ is still the best selling model.
“Everyone has fallen in love with [the new retina MacBook Pro]“
“Today is a very big day for the Mac”
Phil coming on stage to talk about the Mac.
The Mac is growing so much faster than the PC today. Who’d have ever imagined this was possible?
Beautiful Chinese and Japanese text support in iBooks 3.0. App available today.
New version of iBooks coming out today. Better integration with iCloud. Continuous scrolling. New social sharing options for Facebook and Twitter.
I personally prefer my e-ink Kindle for reading, but apparently customers love reading books on their iPads.
With .5 billion paid to developers already, what’s keeping you back from launching your iPhone or iPad app?
“The app store continues to exceed expectations”
“Customers have now placed 125 million documents in the cloud” – Tim Cook
In just one month.. Apple has 200 million devices running iOS 6
Tim Cook now covering the new iPods, in case you’ve forgotten about them already—they’re the best selling iPods ever. Apple has already sold 3 million units!
“People love the iPhone 5 – we sold out the first weekend, selling all 5 million units” – Tim Cook
“We’ve got some really exciting things to show you” – Apple CEO, Tim Cook
Tim Cook seems happy :)
The california theater looks beautiful!
“Ladies and gentlemen, our presentation will begin shortly.”
Looks like we’re live. Have you tuned in to watch?
Ahead of today’s iPad Mini launch, the online Apple Store has been shut down. What exciting new products will Apple be releasing today? You’ll have to wait until 1PM Eastern time to find out!