14.24

And that’s a wrap! Thanks everyone for tuning in.

14.23

“It has transformed the way we work, learn, share”

14.22

“We couldn’t be prouder of both new iPads.” – Tim Cook

14.21

A look at the new iPad mini with Retina display and the new iPad Air side-by-side

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Brand new covers as well.

14.19

A look at the iPad mini with retina display, starting at $ 399 in Wifi, $ 529 with cellular. Available later in November.

The original iPad mini is staying around, but with a price drop to $ 299 the lowest price ever for a new iPad

14.18

The new iPad mini w/ Retina display also gets the same 64-bit A7 processor as the iPad Air.

14.17

iPad mini is getting a “beautiful retina display”

14.16

“Next, let’s talk about iPad mini”

14.16

And we’re watching another video showing off how great the iPad air is.

14.13

iPad Air still has the amazing 10-hour battery life, comes in silver/white and spac grey/black.

It starts at the same price, just $ 499

It will ship around the world on November 4th.

The iPad 2 is going to stick around at just $ 399 as well.

14.10

Inside the iPad Air is the brand new 64-bit A7 chip from the iPhone 5S and the M7 motion co-processor as well with 2x faster CPU and 2x faster graphics performance.

14.09

iPad Air info:

– A 9.7″ retina display
– 43% smaller bezel to make it easier to hold in your hand
– Amazingly thin, 7.5mm instead of 9.4mm
– The air is just one pound heavy, down from 1.4lb of the previous iPad 4
– The lightest full sized tablet in the world

14.08

The new iPad is called the iPad Air.

14.07

“Today we think we have the biggest step yet in delivering the vision that is iPad”

14.06

“iPad is delivering a new vision for mobile computing”

14.06

“We’ve been busy working on the next generation of iPad”

14.06

iPads are being show in cars, planes, underwater and in the air.

14.04

Apple is now showing a video about all the different ways their customers are using iPads to work in various industries.

14.02

There are now 475,000 iPad-native apps, not stretched out smartphone apps.

14.01

“iPad is used over four times more than all those other tablets put together.”

14.01

Tim Cook is talking about how far the iPad has come, and how fast. But as he points out, “Everyone seems to be making a tablet” now.

13.59

“[With our free releases] we are turning the industry on it’s ear… We want our customers to have the greatest software and the greatest new features” – Tim Cook

13.58

These brand new versions of the iWork productivity suite is ALSO going to be free with the purchase of any new Mac or iOS device.

13.56

Showing off document collaboration live on stage.

13.55

With iWork for iCloud beta, you can now share and collaborate on documents with Windows and Mac users, even if the person you’re sharing it with doesn’t have the iWork apps or even an iCloud account!

13.54

They’re showing off the awesome new Pages word processing app. It’s easier than ever to make great looking documents as well as share them.

13.53

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Changes include:

– Great new charts and graphs for Numbers
– All new effects and transitions for Keynote that even work on your iOS devices

13.51

Now we’re talking about Apple’s version of Microsoft Office, the iWork Suite.

On the Mac, Pages, Keynote and Numbers have all been completely re-written as well.

On the iPad and iPhone they’re being updated for iOS 7.

Plus you get full file compatibility across all of your devices.

13.50

All these new iLife apps are free with the purchase of any new Mac or iOS devices and these updates are all available today.

13.48

A better look at the new Garageband interface

13.47

Garageband is getting an all-new look for iOS 7.

For everyone, it’s moving from 8 to 16 tracks.
On a 64-bit device, an unbelievable 32 tracks of music will be available!

Plus, you can start a song on your Mac, iPhone or iPad, and you’ll always have the latest version of that file available on all your devices.

13.45

Speed up or slow down video on with iMovie on your Mac, iPhone or iPad.

13.44

Desktop-class effects for iMovie coming to iPhone and iPad

13.43

On iOS, iPhoto has a brand new look, and they’re adding the ability to make Photo Books on the iPad.

13.43

New versions of iPhoto, iMovie and Garageband, for both the Mac and iPhone/ipad.

13.42

So that’s the new Mac Pro. Now we’re going to talk about apps.

13.39

“[The new Mac Pro] will be assembled here in the US… built with technologies and processes unlike anything we’ve ever done.”

13.38

The new Mac Pro will cost $ 2999 with a Quad-core Xeon, 12GB of RAM, dual FirePro D300 w/ 2GB of VRAM each, a 256GB SSD.

It’ll be available at the end of this year.

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If you’re looking for machine to do real-time 4K video editing, or edit massive numbers of high-resolution photos, this is the machine for you.

13.36

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Next gen Intel Xeon processors, ridiculously fast memory, top-of-the-line graphics tech,

13.35

This thing is a fraction of the size of the old Mac Pros.

13.34

The new Mac Pro packs in a ridiculous amount of power into a tiny tower.

13.33

Sorry about the prices disappearing! Check the image for starting prices.

13.32

“By far the best lineup [of laptops] we’ve ever had.”

13.31

The new 15″ MacBook pro gets these upgrades:
– Up to 8 hours of battery life
– Intel Cystalwell 4-core processors
– Iris Pro graphics
– Option to upgrade to discrete GeForce graphics

Previously, these started at $ 2199, but the new 15″ MacBook Pros w/ Retina displays start at just $ 1999.

13.29

With new new MacBook Pro 13″ uses PCI-e based storage, the same tech making its way into the new which Apple claims is 60% faster as well.

Previously this MacBook pro cost $ 1499, but the new model starts at just $ 1299 w/ 4Gb of RAM and a 128GB SSD. It starts shipping today.

13.28

13″ MacBook Pro upgrades:
– Lighter at 3.46lbs
– Thinner at .71″ thin
– Faster w/ an Intel Haswell dual-core chip
– Better graphics performance with Iris Graphics
– Up to 9 hours of battery life

13.26

Now we’re going to be talking about the MacBook Pro

13.26

Here’s a chart showing the oldest models of every computer than can run Mavericks.

13.24

“Today we’re going to revolutionize pricing – today we announce a new era for the Mac, because today we announce that Mavericks is free.”

13.23

The new maps has beautiful 3D maps and you can send turn-by-turn directions straight to your iPhone

13.21

They’ve made some great changes to how notifications work on Mavericks, which can let websites ping you with notifications. They showed off new clothes on Gilt popping up as well as MLB baseball scores appearing on your screen.

Plus, you can respond to new messages directly from the notification now.

13.19

iBooks for OS X Mavericks offers all the same great features as iBooks for the iPad and iPhone, like seamless integration of the interactive and multimedia content often found in iBooks.

One exciting thing that will make scholarly work easier is that you can easily pull quotes, images, and more straight from iBooks and drop them into a Pages document on your Mac.

13.17

Two big apps for Mavericks include an iOS-style Maps app as well as iBooks.

13.16

For image processing and gaming tasks that take advantage of OpenCL graphics, Mavericks is offering a 1.8x boost to graphics performance.

13.14

Now they’re talking about all the new changes to OS X Mavericks, the new version of Apple’s desktop and laptop operating system.

Apple is promising that with the new changes to how Mavericks uses power, you’ll get up to an hour longer battery life browsing the web or 1.5hr watching videos on a 13″ MacBook Air.

13.11

“The are now over a million apps in the App Store” – Tim Cook

13.11

“Artists love iTunes Radio” – Tim Cook

13.10

“In just 5 days, over 200 million devices were running iOS 7, making it the biggest and fastest software upgrade ever… As of today, neatly 2/3rds of [Apple] devices are running iOS 7.” – Tim Cook

13.09

“When we see customer response like this, it makes all the hard work worthwhile.” – Tim Cook

13.05

Tim is talking about how the recent iPhone launch was the best ever. And as always, Apple has prepared a video to tell us how.

13.04

“You’re going to see some amazing products this morning.” – Tim Cook

13.03

And we’re live!

12.57

Getting started any minute now!

11.58

The flyer for today’s event does not give much, if anything, away about what to expect at today’s event. But it sure is colorful. Does that mean we’ll see iPads in bright new colors a la the iPhone 5C? We’ll find out at 10am Pacific, 1pm Eastern time today!