At the San Francisco PayPal developer’s conference last week,  PayPal released an apps platform with a fully integrated set of small business buyer, and seller tools embedded right onto the PayPal site.

PayPal Apps will now allow developers to ship SaaS applications directly to the PayPal website, which will enhance PayPal’s services. It’s similar in theory to eBay’s apps for Sellers, or the newcomer and rival for market share storebrain. The new platform, which launched with a number of pilot partners last week, will be publicly released next year.

Shipping and order management startup, Shipwire Anywhere, has partnered with PayPal for this launch.  Shipwire Anywhere will  give developers a complete suite of shipping tools and multi-channel order management to manage their shipping without ever  leaving the PayPal site.  Other initial apps partners like Bill.com, CreditKarma, Expensify, Freshbooks, and Zuora are already building apps into PayPal.com.

The San Jose company also announced a new product: PayPal Business payments. This allows businesses to receive any payment, matter how large, for a low 50 cent fee. Launch partners using this product include Bill.com, Expensify, Freshbooks, Harvest, Plastic Jungle, and Zoho.

With Ebay apps for sellers already out there in the market,  great new products from established companies like PayPal, and creative and hungry upstarts like storebrain, it is clear that the future of e-commerce is now.  It is an exciting time that we live in where we can leverage tools like these to take care of business logistics and spend more time focused on the bottom line.