Can your business go wrong with mobile coupons?

Many small businesses are anxious to try out group buying websites to market their business to consumers but before you pull the trigger and offer an online deal there are a few tips you should think through. Primarily, make sure you place limits and some fine print on your deals–you don’t want customers coming in trying to game the offer & take advantage of the opportunity and you don’t want to create an environment that could be a customer service disaster. These group buying sites like Groupon & LivingSocial can be a great way to use mobile to drive customers but beware of the pitfalls like this small business owner realized.