Earlier this week, Terrance gave us the skinny on Square being sold at Apple stores. So now lets take a look at some of Square’s competition! Enter Intuit’s GoPayment for the iPad, a mobile payment application that gets you paid on the spot using your iPad to process customer credit cards. Yesterday, the company announced that the iPad app is now available to the general public over at iTunes.
GoPayment’s new layout takes advantage of iPad’s larger, high-resolution display and multi-touch interface (highlighting the devices superiority to is little cousin, iPhone, in this department). It also includes new features intended to enrich the user experience by integrating images and interactivity.
GoPayment uses the free Intuit Credit Card Reader. GoPayment has actually been around for years, but only recently started to target the small business market (Square’s main share) namely, businesses without merchant accounts or who don’t already take credit cards.
Expect several other competitors to this market in the near future. However, Square should be most concerned about Intuit since Intuit already has trusted relationships with millions of businesses through QuickBooks and a few advantages in the way that payments are processed.