How to Advertise on Twitter

When I first heard about Twitter, I was skeptical.  However, I’ve really come around to it, and in some senses it has really come around to more pragmatic users.  Specifically, if you have ever wondered what it is that twitter can do for your business, especially something measurable and tangible, they have the answer to that question for you.  Over at their advertising blog they have announced a product aimed squarely at the small business market.

Last month, twitter partnered with American Express to offer its small business card members and merchants the chance to use Twitter advertising.  Initially, only a small group of had access, but access is expanding.

So what’s good about this?

It’s really easy to get started, and doesn’t take a lot of time.  You don’t need an advertising degree; if you can tweet, you can advertise on Twitter.  Promoted accounts can help your small business get new followers who are interested in what you have to say, and can spread the word about your business to their friends. Promoted tweets get your messages in front of more of the people that you want to reach. Twitter does the heavy lifting here by automatically identifying and promoting your most engaging Tweets.  This is not “just one more social media task to do”.  You only pay for engagement, not just impressions.  Geotargeting lets you make sure that all of your dollars are spent in areas where your product is available.

If you are an American Express Cardmember or merchant, it’s not too late to register for this unique opportunity on Twitter.

Do you think that twitter has the power to bring your business a strong enough ROI?  Does this new product excite you?  Let us know in the comments.