How Social Media will Transform the 2012 Olympics

When the Olympics hit in 2008, social media was just barely breaking through into the mainstream. Today, it’s a totally different game. On HLN Morning Express I talk to Robin Meade about how this year social media platforms like Twitter and Facebook will transform the way we interact while watching the 2012 Olympics. As well, I look at how we can go even further behind the scenes and connect with teams, brands and athletes in ways we never have before. So check out the clip above, and leave me a comment about how you’ll be enjoying the games this year!