BlackBerry CEO Thorsten Heins Says New BlackBerry Has Enough Bling to Get People Back

BlackBerry (the company) is out trying to do some major PR for their new phones, the BlackBerry Z10 and Q10. Part of the PR blitz is them trying to answer questions about what the heck happened – they were cutting edge phones everybody had to have for years, but now they’re an totally an afterthought to the iPhone and Samsung Galaxy.

In the clip below from the TODAY Show, CEO Thorsten Heins tries to explain to Savannah and Matt what happened to the company. He explains it by saying they stayed “static,” and didn’t adapt and change for consumers, even as new competitors were coming up. Plus he claims the new phones will have enough bling (yes he uses the word bling!) to make people interested again, and uses Alicia Keys getting on board as example. Though of course that’s a paying gig for her :)

Take a look at the video, what do you think? Are you interested? Just the fact that they’re offering a keyboard on one phone (the BlackBerry Q10) is enough to make it at least a little interesting! We’ll be doing testing in the next couple of weeks – let me know what Qs YOU wanted answered in the comments!