Jet Blue recently got blindsided by a ton of bad publicity from not only the blogosphere but the MSM (CNN, NYT, ABC) also got in on the act, claiming that their $7 charge for a pillow and blanket was basically gouging already sky-high prices.
Now after Jet Blue’s recent meltdown when it left hundreds of passengers stranded on-board for hours. You would think that Jet Blue’s PR machine would be waiting in the wings for this sort of mundane Monday news and send out dozens of message multipliers to spin their side of the story before you even ordered your Tuesday latte..
Nope. Shockingly, the brass at Jet Blue has no prepared statements following this fiasco. Nothing on their blog and nothing anywhere within web-crawling distance. They just issued a bland, PR statement to the press which was rightly buried in the news stories that read–in 20 point font– “Jet Blue to charge $7 for a pillow + blanket”.
Wake up guys! Maybe you can run for president and not be aware of the internet but you can’t run an airline and not atleast update your blog or send out an e-mail blast to your customers letting them know that you’ve got their back. This is a classic case of a company not being prepared to answer to the bell in this day and age of a 24 hour news cycle that never sleeps and that other insomniac: the internet.