Made to Stick

Chip Heath is a professor at the Graduate School of Business at Stanford. He’s taught a class for five years to managers, teachers, nonprofit leaders, product designers, doctors, journalists, venture capitalists, and film producers on how to make IDEAS translate into SUCCESS. Mario speaks with him on how the simple principles in his recent book, Made to Stick, can help you.

Undercover Economics of Apple

When iPods first appeared, people balked at how expensive they were. Why are they still so expensive, even the older ones? And recently, Apple announced an iPhone, which will be released in a few months, at a price points of $499 and $599. Today on our show to help us figure this out is writer Tim Harford, who recently published The Undercover Economist, a book that demonstrates how ideas of economics can explain every aspect of the world we live in.

IT Job Market Myths

The results of a poll released by Zogby International and 463 Communications indicated that only 21 percent of Americans believe the next “Bill Gates” will come from America. Sixty six percent of Americans also believe that within ten years a person will be able to access the Internet from anywhere in the world. Is America losing this important tech race to outsourcing?