South by Southwest is getting big. Really, really big. In 2013, the the Austin Business Journal reported that more than 155,000 people attended at least one event at SXSW. Few doubt that 2014’s SXSW, which is just now coming to a close, will be even bigger than that.
While for years it was primarily thought of as a music festival, SXSW has seen big changes in recent year. In good news for app lovers and gearheads, ever since 2010 the SXSW Interactive conference has become the biggest component of the festival. Described by its hosts as “[a]n incubator of cutting-edge technologies and digital creativity” Interactive is the place to be if you’re making a play in the digital space and has been considered the launching pad for many top apps, including Twitter (2007), Foursquare (2009, and again in 2010), and Storify (2011).
If you didn’t make it to Austin this year, you probably want to know: what was all the hype about? In this post, I break down some of the highlights.
