Is your small business conducting e-commerce directly through Facebook? According to a recent study by Ability Commerce, only 10% of the Web’s largest retailers sell products directly through Facebook. Are retailers simply not hip to the sell-through potential of the world’s most popular social media site? Or, as I pointed out in my early review of Google+, is this just indicative of Facebook’s long-standing difficulties in integrating e-commerce into its social networking architecture? Read More