We’ve talked with Duracell Powermat CEO Ron Rabinowitz, showed you how the system could be a lifesaver during a hurricane, and today we get to show you yet another huge commercial (this is really a week for big commercials, huh), this one featuring none other than Jay-Z himself.

Oh and by the way, like the looks of the club in the video? Jay-Z’s 40/40 isn’t just a backdrop to this commercial, it could be the backdrop to your next big party! Mario Armstrong Media and Duracell Powermat are teaming up with several Socialcam users to throw a huge party in New York City on September 12th. Be sure to save the date—we’ll be able to talk about the full details soon!