NFC Action is Heating Up—Who Wins? Consumers!

David Egger is Lead Marketing Manager for AT&T’s IRU (Individual Responsibility User) Mobility Programs. You can find more blog content from David and other experts on emerging technologies and mobile application on the AT&T Networking Exchange Blog. AT&T has sponsored the following blog post.

When I last wrote about NFC (Near Field Communication) the technology was in its absolute infancy and was little more than a dream for a boy holding his wallet and phone, wishing they could merge.  Fast forward less than a year and we have two functioning NFC systems live in the United States, and devices arriving with the capability to take full advantage.

Google Wallet was the first out of the gate with a limited solution.  Google Wallet works with Citi Mastercard PayPass only at this time.  It is also only available on the Nexus S device.  It integrates with the Google Offers deals platform.

Right now the other big player is ISIS, a platform collaborated on between AT&T, Verizon and T-Mobile to bring NFC to the mainstream.  This Summer we can expect to see a wide range of devices supporting ISIS, and the pilot that is currently ongoing in Austin and Salt Lake City already has support for multiple credit cards.  ISIS also integrates a wide range of loyalty programs, enabling you to combine the functionality of a mobile wallet app and an app like CardStar. Read More