Who asked for the transition? Consumers, Gov’t, Industry? You guessed it! Well now the tv ads are running and consumers are more confused than ever. In some cases being convinced to buy HDTV set when all they really may need is a converter box or an SDTV (Standard Definition TV). No, we want people to consume, consume, consume. Well part of me wants to tell you to not wait, go ahead and request your  2 subsidized vouchers so you have them BUT there’s a catch you have to use them within 3 months of acquiring them. And yes many, many people will need them not all people are using cable or satellite tv. 22.5 million coupons are expected to be available and the last day to make a request will be March unless something changes. Bottom line: if your tv uses rabbit ear antennas to watch tv you will need a converter box for your tv to work. But many consumers have no idea that this change is coming, and members of Congress are voicing concern over the lack of cooperation between federal agencies and the entertainment industry. The political clash comes as broadcasters, retailers, cable operators and regulators argue over how to educate consumers about the change.

So,what do you think about this transition, are you for or against it, post a comment below?

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Have you seen the ads yet? See the NAB ad here: http://www.dtvanswers.com/dtv_30spots.html