Widgets
– widgets are the new webpage – it’s all part of a modulaziation of components
– high growth
– widgets are a building block not a building
– think thru the life-cycle how do I create, market it and track it like a product
– use widgets in a broader data-driven, multi-channel strategy
– focus on the user
For publishers:
– new channel or distribution point
For advertisers:
-LET the numbers be your guide – its the process you need to establish
-shift from banner to more active approach (i.e. install widgets to play games, win prizes etc)
Start with a goal and tie it to some form of monetization (like ads, or ecommerce etc…)
– set goals within the context of your audience (if your demo is 55+ males dont put a widget on MySpace you wont get anything)
– know your audience, extremely data-driven, list channels for distribution (newsfeed, create cross promo bridges, track each channel, have some sort of conversion rate to your goal)
-measure conversion to goal, optimize extremely quickly
-review Comscore top app providers and see what their apps are doing and how they are at the top
-channels are different but consumers are all still the same
-really know how you succeed, is it max number of installs or was it more important to have people accces a video and play it back
-if you have the methodology in place you won’t feel intimidated