We’re building toward a Web where the default is social. Every application will be designed from the ground up to use real identity and friends. – Mark Zuckerberg, Facebook CEO

Max Willens, editor of WeAllMakeMusic.com, a site dedicated to helping musicians thrive in a post-label world, joins Mario to discuss how brands and musicians are in position to benefit from Open Graph. It’s a new set of tools that integrate Facebook with websites outside the walled garden of the social network.

air date: May 4, 2010