Facebook Adds Video To Instagram, Takes on Twitter’s Vine, Autodesk’s Socialcam

When Socialcam first launched, people were calling it the Instagram of video. Then Twitter came along and bought up Vine, a way to make artsy 6 second videos, and then they integrated it seamlessly so videos can be watched inside your twitter feed.

But today? Facebook is introducing Instagram version 6.0, available in the app store right now, and Instagram itself has become the next big video platform.

Here’s what you need to know: it’s the same old Instagram you know and love, but you can now record videos up to 15 seconds long. And of course, there’s a whole bunch of filters to go along with it, though these new filters are exclusive to the new video mode, with names like “Stinson”, “Ginza” and “Helena.” Black and white aficionados will love the new “Moon” video filter, which produces a lovely effect.

My feed is already blowing up with videos, and yours will be soon, so what are you waiting for—update that app and let us know what you think in the comments below.