Last week I attended the “DIGITAL EXPERIENCE! 2011” conference (yes, that’s the official name) in NYC. The event was a showcase for some exciting new mobile products that either launched recently or will launch soon. There was some great stuff there, and I’m definitely looking forward to using a lot of what I saw.
One exhibitor that really caught my attention was the ooVoo booth. You may remember from my post a few weeks ago how I have trouble with Skype for teleconferencing. Well, the folks over at ooVoo claim they can fix this problem, and from what I’ve seen in my brief experience with it so far they might be right. Basically, ooVoo is a cloud-based service that allows up to 6 devices to connect in a video conference. So, you can easily meet with the guys in LA, New York, Detroit, Austin, and Chicago simultaneously – even from your mobile device.
When I dropped by the booth, Brogan Taylor at ooVoo told me a great story that really illustrates the changing world of small-biz-gone-mobile. Brogan’s father-in-law is a contractor who manages several building sites. In the morning he meets with supervisors at several remote sites. Some of his guys are on laptops, some on tablets, some on smartphones. The owner leads the meeting from his truck cab, a couple guys have Android devices, and one guy even uses a Motorola Zoom. In just a few minutes all the guys are on the same page about supply chain issues, changing labor needs, and even impending bad weather. A few years ago I could never visualize a guy with a hardhat pulling a touchscreen computer out of a tool belt; now, it’s apparently a daily occurrence.
ooVoo follows the freemium model by offering some enterprise goodies with its paid offering. If you’d like to check it out, though, the free app is all you need to get started and it works on lots of devices. The best part? Unlike iPhone’s Facetime feature, WiFi is’t required because ooVoo does the heavy lifting on the server side; which means it can be used at regular 3g network speeds.