Today, is the moment many, many music fans have been waiting for! Today at 3pm EDT Dr. Dre, Jimmy Iovine, CEO of Monster Noel Lee and yours truly will be at the Best Buy theatre in #NYC unveiling the new Fall 2010 Products from Beats by Dre company!

I remember being there when it was getting hype! The interview was at the CES show in Las Vegas in a suite in the Paris hotel. I can remember the energy people in the suite were feeling and the jaw-dropping look on peoples faces after experiencing the headphone sound for the 1st time! It all started in 2007 with the Beats by Dre explosion and today they are releasing not 1 BUT several new products and a whole new category.

Stay tuned to this blog  for photos, video and updates AND follow my LIVE updates on twitter @marioarmstrong