This morning on the Today Show, Twitter rolled out a couple of big changes: updated profiles and a huge update of their iPad app. These new Twitter changes are bigger than they sound, and it’s important businesses react quickly to these and future changes to a key messaging and marketing platform. Not only is there a slight first mover advantage, but you’ll never be caught trying to play catchup on new technology. It’s especially important if being a tech-savvy company is important to you brand. As always, it’s a branding opportunity.
Updated Profile Image
Goodbye tiny Twitter avatar, hello giant banner. Does Matt Lauer’s Twitter profile page remind you of anything? If you answered Facebook, we’re on the same page here. That giant image is great for quickly and immediately introducing people to your brand, and makes your Twitter page feel more “branded” in general. Take advantage of it, and make sure you’re presenting a page that fits in with the rest of your identity, digital and otherwise.
Updated Profile Photo Stream
Over in the left sidebar, you can see the redesigned Twitter profile page puts a lot more emphasis on photos that you’ve posted. As a small business, it’s important to remember to take those photos, and that only 6 will show at a time. While taking photos, try to balance subject matter, colors, and close-ups between photos, so that you have different kinds of photos showing on your profile that look good even at a glance.
The big trend here is an emphasis on media, and users creating and sharing it. Again, that should remind you of Facebook, and it makes sense. Getting users to interact with your service means they spend more time on your site, and it makes sense to bring the media inside your site, rather than push users elsewhere to bring pageviews to other people.
We see that same trend pushed even farther in the new Twitter iPad app. The big news here, beyond the redesign, is that users can experience media from Tweets within the stream. The company told the Today Show that the idea was to create an experience more like Twitter.com, but also to let users “view photos in fullscreen and swipe through them really easily.” So again, it’s all about photos. Are you good with a camera? It’s good for Twitter, Facebook, and your business’s image if you are.