Seems like we were just talking about this, but looks like an Austrian site called Telekom-Presse has a hands-on video with a new BlackBerry called the Z10 well in advance of the January 30th announcement. It’s in German, but the video is embedded below. This video is labelled as “Teil 1” (Part 1 auf Deutsch) so stay tuned for more updates! Via BGR.
RIM’s big announcement on Sunday, where they named their former COO of Products and Sales Thorsten Heins as President and CEO, may not be the seismic change that Blackberry fans have hoped for. Many voices of the blogoshpere are openly wondering about the decision to appoint someone who has been long ingrained with the RIM culture, especially with many speculating that what RIM really needs is a big shake-up to stay competitive with “the other fruit company”.
It’s no secret that RIM has lost substantial market share recently. Some have switched to Google’s Android, but even more have swapped for Apple’s sexy consumer-oriented iPhone 4S. The Blackberry interface has publicly lagged when compared to Apple’s slick and user-friendly features (like Siri, for example). Apple is known as the master of the “big show”: updates to the popular iOS and hardware are released regularly and with much fanfare, and their fans wait with bated breath. RIM’s OS fiasco has been just the opposite; if people have been holding their breath waiting for a Blackberry 10, they‘re likely turning purple as the product has missed its shipping date several times.
Additionally, Apple and Android have embraced open platforms that allow millions of developers to create apps for the platform, and RIM’s closed system seems geriatric in comparison. To be competitive in this market, RIM should embrace the developer community and leverage their as-yet-untapped creativity.