Previously I posted about the importance of having a social media policy. I didn’t give you any advice on where to start, just warned you of the pitfalls. One of the best ways to get started on your own policy is to look into the policies of some of the largest and most well-known brands. Via Twitter I learned about this great article from Likeable Media on the social media policies of Best Buy, Coca-Cola, Intel, IBM and Kodak.
You see that each reflects its own traditions and cultures. Are you surprised that IBM’s is traditional and formal and very business-like, while Best Buy keeps it friendly, simple and informal? Each reflect their own understanding of their employees and how it communicates its brand internally so that their employees can reflect that to the public.
Think of how your employees are already using social media, even if your only employee is yourself. Work from your understanding of your company and move that message outward. Social media is about sharing your vision about your goals to the world at large and connecting with the visions of those you meet in the social media space