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Archive for Social Media

Why Gary Vaynerchuk is RIGHT and the INC article is WRONG!

My two cents on the recent Inc article titled, “Why Gary Vaynerchuk Is Flat Out Wrong ” written by Michael Schein. Also, to the right, an amazing pic of Gary and I together. Seriously, how can you not have TONS of love for Gary Vee!?

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Get Popular On Twitter: How to Use Promoted Tweets

Twitter has established itself as the go-to place for what’s happening now—whether it’s breaking news or what your friends had for breakfast. We’ve talked before about some organic ways to become part of the conversation, whether you’re marketing a made-for-tv movie or trying to find twitter influencers. Twitter itself offers another option: Promoted Tweets. Promoted […]

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Big Fish in a Bigger Pond: How to Identify Online Influencers

Yesterday, we talked about how well the SyFy movie Sharknado used social media to deliver ratings. A powerful social media strategy involves more than just keeping your twitter feed updated regularly. Content, of course, plays an important role, but just as important is making sure that your message reaches the right audience. Having a broad […]

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Sharknado and the Real Power of Social Media

The biggest thing to hit Twitter last month (beating even certain scandalous selfies) was the SyFy made-for-TV movie ‘Sharknado’. If you’re not up on the latest in intentionally ridiculous movies, I’ll let Wikipedia explain it: “‘Sharknado’ is a 2013 made-for-television disaster film about a waterspout that lifts sharks out of the ocean and deposits them […]

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Buffer: Management Software for Social Media

It’s 2013, and by now most of us know that a powerful social media presence is essential to building your brand on the internet. To make that responsibility a little easier, a number of social media management applications have emerged to coordinate your presence through time and across social media platforms. One of the applications […]

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@HLNtv Video: Traffic lower, comedy funnier for VP debate on the web

There was more social media traffic around the first presidential debate between former Governor Mitt Romney and President Barack Obama than there was around the vice-presidential debate. But while the quantity may have been lower, the quality of the humor (Big Bird not withstanding) appears to be higher surrounding Rep. Paul Ryan and Vice President […]

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Tumblr Gets Social Analytics to Help Out Marketers

Social network and microblogging platform Tumblr has recently announced a few new features that should make it even more attractive to marketers, including analytics to let brands look at how well their messages resonate on Tumblr. By all measures, the service is incredibly popular. It hosts over almost 70 million blogs, and receives billions of […]

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Our Mobile And Social Media Future: Talking To The Experts

What A Backstreet Boy, A Tech Journalist, A Social Media CEO, and A Facebook Employee Say About The Future Of Mobile And Social Media I recently had the chance to chair a phenomenal panel in New York City where I was able to talk with a wide variety of entrepreneurs, business professionals, and social media […]

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A Quick Social Media Q & A with HootSuite CEO Ryan Holmes

I predict companies who don’t have social media management platforms will be like companies today who don’t have a telephone system. Yesterday we talked about how HootSuite has acquired Seesmic to reach even more business customers. We also got a chance to talk with Ryan Holmes, CEO of HootSuite, about his thoughts about where social media […]

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HootSuite acquires Seesmic, a competitor in social media management for business

Managing social media has become a huge part of every business’s marketing plan, and helping companies manage those social accounts has become a big business in itself. Case in point: HootSuite announced today that it has acquired Seesmic to grow its customer base of business users. In case you’ve never used either, both HootSuite and […]

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