I recently wrote about Facebook’s new features and how they work for small businesses, but today I’m highlighting a different kind of social network : Tagged.  Tagged isn’t a Facebook competitor per se; as a matter of fact you can (and I do) use Facebook Login to sign into the site.  Tagged is different – instead of just keeping up with your friends, Tagged is focused on meeting new friends.  This is accomplished via site-generated friend suggestions, public profiles, group interests, and most importantly, social games.  This kind of behavior is great for your social life, and making friends can be good for your brand as well.  In the business world it’s all about who you know, and Tagged is a great way to get to know people.  

Tagged profiles also offer more customization, making it more ‘white label’ from a business perspective.  People on Tagged tend to engage in more personal and open behavior, which makes it a bit harder to break in as a business or a big corporate brand. However, it may be perfect for small personal businesses like personal trainers, media personalities, photographers, cosmetologists, and other businesses where the personality of the owner contributes to the bottom line.

The best part about this is that they have a mobile app for both iOS and android.  The app will feel familiar if you’ve ever used Facebook’s mobile offering.  In the latest version, Tagged has added the capability of refreshing data by using the “pulling down” gesture and loading more data by using the “pulling up” gesture.  There’s also updates to their popular ‘Meet Me’ feature, and a “grid view” option for viewing lists of people.  Not all social media sites are for everyone; to the contrary, trying to keep up with all these sites would be crazy-making. It’s still important to try out new ones, especially on newer and smaller sites, because it’s more about finding your brand’s niche and online personality than it is about just being on the biggest social networking sites.