With Apple’s iPhone you have to hold down the home button for a few seconds to launch Siri, wait for her to wake up, and then talk. On the new Moto-X smartphone, the first device from the Google-Motorola partnership, Google Now is ALWAYS listening. You just say “OK Google Now” at any time, no need to press any buttons or anything, and it automatically starts following your commands! It works just the way you’d expect, even in the loud environment of a crowd! Check out the video above to see how it works.

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