What We’ve Been Reading This Week [weekly roundup]

Lifehacker has a list of five personal money management services, including our favorite Mint. Could credit union lending be a solution to the credit crunch? The Hiring Incentives to Restore Employment Act gives you incentives to hire the currently unemployed. Have you thought about advertising on TV, billboards, radio, or online? Facebook usage is surging outside of the US. Startups count for 20% of gross US job creation. Fred Wilson says you only need 6 slides for your fundraising deck. Can cellphones make great cameras? We learned the better way to negotiate, if we were limited to email and instant messaging. Here’s what we can learn from people younger and more successful than us.

What We’ve Been Reading This Week [weekly roundup]

“Simply put, women-owned small businesses have yet to receive their fair share of federal contracting dollars,” says Sen. Snowe, ranking member of the Senate Committee on Small Business and Entrepreneurship. “As the fastest-growing segment of our economy, women-owned small businesses will play a critical role in helping our nation recover from the current recession.” [via SmallBizTrends.com]

Find and create a key marketing story by asking the right questions. {via DuctTapeMarketing]

Do you frequent coffee shops for their wifi? Here’s how to get things done without annoying everyone. [via Lifehacker]

7 Tricks to spot trends before your competitors do. [via ATouchofBusiness]

10 Things customers want from your website [via Entrepreneur]

How a professional mailing list could be good for your business. [via Inc]

Tips from Devo and Mother LA on branding and leveraging the power of the Internet. Here’s a video from SXSW [via ChurchofCustomer]

The Most Fun Eye Candy in the iTunes App Store – Uzu [Appsauce] 4th of July Edition

Uzu bills itself as a “kinetic multitouch particule visualizer” which translates into really fun frickin’ fun interactive light show. By touching it with your hands you can freeze, move, contort, and change an explosion of multicolored lights through up to 10 points of contact. It doesn’t serve any practical purpose, but it’s probably the neatest app in the iTunes store right now that any iPad owner will use to show off the device’s “cool” factor.

From Uzumotion:

Points of light will shoot across the screen and fly to your command, twirling in a vortex of color and motion. Freeze and move Uzu in 3d space while contorting spirographic curves with your fingers. Uzu lets you quickly switch between 10 different modes of real-time animation by simply changing the number of touches you’re using. You can spend countless hours discovering the many unique ways of playing and interacting with Uzu.

Uzu is very happy when multiple people touch it. Uzu loves parties, children, music, cats, and pubs – although not necessarily in that order. Uzu has many plans for the future, but Uzu would like to hang out with you now if that’s cool.

It’s easier to see it in action than to describe it, so here’s a video from the creator. Althought it’s for the iPhone OS, right now it’s only available on the iPad in the iTunes store and is currently free for the July 4th weekend.

What We’ve Been Reading This Week [weekly roundup]

Google Voice recently opened to everyone in the US. Lifehacker has a great list of Google Voice tricks that can save you money.

Be careful of how you use social networking to find an employee, it can lead to unintentional discriminatory hiring.

Have you ever thought about doing a company culture audit?

Businessweek is looking for America’s best young entrepreneurs, know anyone?

This is a list of obvious, but fatal mistakes that hold back start-up businesses.

Here’s how you can turn personal posts into good business blogging.

Is your small business exporting? It might be a good time to consider exporting if you aren’t.

Join Web Conferences Easily with the GoToMeeting iPad App [appsauce]

Video conferencing sounds sexy, but it will be a while before the new iPhone makes it accessible enough to be a part of everyday life. As a small business owner, maybe it makes more sense to focus on things that will help you sell your product. GoToMeeting is a web conferencing tool that makes it easy to set up and lead web-based presentations or product demonstrations in a matter of minutes. Attendees watch in real-time on their computers what the meeting leader is demonstrating on their computer and GoToMeeting makes it simple to set-up appointments through Microsoft Outlook containing info like a link to sign into the meeting and a number for a group phone call.

They’ve recently released a free app for the iPad, so you can join a meeting at no cost. The iPad version is very nice as it allows you, somewhat out of necessity, to use the tablet’s built-in speakers and mic to talk in a meeting without having to use your hands to hold a phone. Another nice feature is the ability to pinch-in to zoom on content so you can get a clear view of what’s on the meeting organizer’s screen. Click below to get a quick video demonstration of the iPad app.

Download the GoToMeeting app for the iPad.

What We’ve Been Reading This Week [weekly roundup]

13 small business lessons from Rework, one of the best business reads of the year.

Are you the most innovative person at your company? This is why that’s a problem.

Want to nail a sales call? Here’s 8 steps that can help.

According to a new study, $62 billion is how much net neutrality would cost us.

Here’s 5 ways to get more out of local search.

Are you a workaholic? Quit it.

Give your small business some credibility on the web.

This is how much each of your Facebook Fans are worth.

How do you handle late-paying customers?

LinkedIn: The Gold Standard of Business Networking [AppSauce]

How do you prefer to trade information? Business card (only to be scanned later)? napkin? bumping?

For online professional business networking, LinkedIn is still the gold standard. It recently topped 70 million users and has been adding a ton of new features including: deep twitter integration allowing you to follow your linkedin connections privately, tracking movement in industries by seeing recent hires and departures at specific companies, and integration with Microsoft Outlook.

This free LinkedIn iPhone app gives you access to much of the functionality of the site, allowing you to update contacts with your status, send invites, accept invites, message, as well as connect instantly with nearby LinkedIn app users with the “In Person” feature. Download the app for the iPhone here. LinkedIn also offers free apps for the Blackberry and Palm Pre.

What We’ve Been Reading This Week [Weekly Roundup]

We weren’t surprised by the pop star that topped this 100 most creative people in business 2010 list. [via Fast Company]

We learned how to stop oversharing and avoid being a dork on Twitter.

Want to hire an app developer? TheyMakeApps is a great place to start. We found our friends Mindgrub Technologies on there.

We’re geeking out over Google’s upcoming Chrome operating system. It supposedly will offer remote desktop through a web browser, meaning access to heavy duty applications for things like video editing or photoshop work on our home computer through a browser on a lightweight portable netbook.

A lot of headaches with printers will go away if this HP “ePrint” ability to email documents to a printer works.

Could your small business use a makeover? Check out this list of competitions. [via SmallBusinessTrends]

Here’s a great primer on using Google Apps for your business. [via Inc.]

We’ve got some fresh new iPad backgrounds thanks to this collection of 35 high definition iPad Wallpapers. [via DevSnippets]

Saving News Articles to Read Later with NewsRack [Appsauce]

As someone who uses their iPad primarily to keep on top of breaking news, trends, and analysis, there is no App that I’m spending more time with than NewsRack. It’s an RSS (really simple syndication) reader that allows you to keep track of updates from your favorite websites without having to visit individual sites.It synchs with an existing Google Reader account and has full integration with other apps and services allowing you to share stories through Google Reader, email, Facebook, Twitter, Delicious, etc.

I’ve got over 100+ subscriptions to feeds covering business, startups, entrepreneurship, technology, the media industry, culture, social media, and my neighborhood. Sure, Google has developed an optimized version of the Google Reader site for the iPad, but this app allows me to synch my articles and read them even when I don’t have an internet connection. It’s not a perfect app. Sometimes it does not appear to synch 100% accurately with Google Reader leaving articles that have been removed from Google on NewsRack. In comparison to Reeder, another RSS app that will be covered in the future, it downloads rather sluggishly. However, NewsRack provides a simple, clean layout that makes it easy to organize and scan large amounts of subscriptions. It’s especially ideal for an early morning commuter without access to a cellular or wifi signal on their iPad.

As of this moment, this is my favorite app for handling RSS. What’s yours?

Download app: NewsRack at iTunes Store

Available on: iPad, iPhone

Cost: $4.99

iAd: Apple’s Mobile Advertising Network

Apple recently made an announcement that most people probably didn’t notice after the unveiling of the iPad. They announced iAd, a new way to review and insert ads into iPhone and iPad apps. This with ad publisher networks like Baltimore’s Millenial MediaScott Dance from the Baltimore Business Journal joins us to discuss what Apple’s move into advertising means, and why Baltimore’s Millenial Media isn’t worried about going toe to toe with Cuppertino’s Apple.

air date: May 25, 2010