Lisa Durrett is Lead Marketing Communications Manager, Small Business at AT&T. You can find more blog content from Lisa and other experts on emerging technologies on the AT&T Networking Exchange Blog. AT&T has sponsored the following blog post.
I’m in awe of my yoga instructor. She takes the word flexibility to a whole new level. This mother of five owns four yoga studios, manages a staff of instructors, has a blog that she updates daily, writes a fitness column for the local newspaper, and even has time to volunteer at her kids’ school.
I’m equally impressed by her ability to keep her classes consistently full. She always finds time to reach out to new customers, whether by responding to inquiries in between classes or posting offers to her website through her smartphone while on the treadmill. An expert multitasker? With today’s need for speed, entrepreneurs don’t really have much of a choice. Small business expert and entrepreneur Bill Rancic says it’s imperative to always take advantage of technology, so you are able to work smarter, not harder.
If you’re not as innately flexible as my yoga instructor, here’s how being fully connected in the wireless age can help you grow your business:
1. Don’t miss a lead.
Respond to prospects anywhere. Yes, you can say you’ll carve out time to do nothing but respond to customer inquiries, but, the reality is, something always comes up. If you have a smartphone that allows you to easily monitor and respond to email, your social channels, and consumer review sites, you can get this off your to-do list while also better serving your customers. If you network your team’s devices wirelessly, you can share Internet access, files, printers, and more, which can help you to delegate some of these important tasks.