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Three Lessons in Brand Marketing & Activation from SXSW

South by Southwest, especially the interactive portion of the festival, is all about brands. They’re there to get your attention, either as sponsors, party hosts, service providers or more. The tough part is competing for eyeballs in a space crowded with other brands out to do the exact same thing. Sure, that’s true in the […]

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iPad Mini Coming NEXT TUESDAY! Here’s what we know…

Here’s one of my favorite games to play as a tech reporter: decipher Apple’s invitations to events and look for clues! If you had any doubt that the iPad Mini is going to be announced next Tuesday, October 23rd, then check out the latest invite that appeared in my box this morning: Apple isn’t a […]

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