fbpx

Archive for Marketing

Your Business…Geo-Located! Four Ways For New Customers to Find You Online

You probably already know that making sure your business is discovered by potential consumers is not as simple as being listed in the Yellow Pages and Google anymore. In fact, there are a number of sites and apps that want to be the go-to guide for consumers looking for local businesses. It’s important to make […]

Read More →

Three Lessons in Brand Marketing & Activation from SXSW

South by Southwest, especially the interactive portion of the festival, is all about brands. They’re there to get your attention, either as sponsors, party hosts, service providers or more. The tough part is competing for eyeballs in a space crowded with other brands out to do the exact same thing. Sure, that’s true in the […]

Read More →

What Facebook’s New Social Graph Search May Mean for Small Businesses

Much has already been made of Facebook’s big press conference yesterday where Mark Zuckerberg unveiled new Social Graph Search. But what is it, exactly? In a lot of ways, Facebook Graph Search makes a lot of sense intuitively: enough that it’s almost a surprise that we haven’t had it before. Basically, it’s using the ties […]

Read More →

Tumblr Gets Social Analytics to Help Out Marketers

Social network and microblogging platform Tumblr has recently announced a few new features that should make it even more attractive to marketers, including analytics to let brands look at how well their messages resonate on Tumblr. By all measures, the service is incredibly popular. It hosts over almost 70 million blogs, and receives billions of […]

Read More →

Developing a Mobile Marketing Strategy: Delineate A Territory Where You Can Be Unique

David Egger is Lead Marketing Manager for AT&T’s IRU (Individual Responsibility User) Mobility Programs. You can find more blog content from David and other experts on emerging technologies and mobile application on the AT&T Networking Exchange Blog. AT&T has sponsored the following blog post.   With so many options to promote your business today and […]

Read More →

A Quick Social Media Q & A with HootSuite CEO Ryan Holmes

I predict companies who don’t have social media management platforms will be like companies today who don’t have a telephone system. Yesterday we talked about how HootSuite has acquired Seesmic to reach even more business customers. We also got a chance to talk with Ryan Holmes, CEO of HootSuite, about his thoughts about where social media […]

Read More →

Genius: Sales Lessons from Apple’s Employee Training Manual

Last week Gizmodo got its hands on an Apple training manual for retail store employees, and they ripped it to shreds. Writer Sam Biddle seems generally freaked out by how specific the manual is, and took issue with the retail giant’s emphasis on catering to customers’ feelings, saying “Sales, it turns out, take a backseat […]

Read More →

Keep Facebook messages from being labeled “Seen” with Crossrider’s Chat Undetected

Did you know that Facebook messages have “read receipts?” Basically every time you read a Facebook message, the sender on the other end can see exactly wheat time you read the message – down to the minute. It may be nice to know that others have seen your messages, but it can be incredibly frustrating […]

Read More →

Adobe Flash: It’s Time to Move On

For years, web developers (and clients) loved Flash. It allowed creativity (and marketing!) unbounded by the crude design capabilities of html and css, and it seems like there was a time where every site had invested in a flash intro, full of sweeping graphics and logo fades. Well, the time of the Flash intro is […]

Read More →

Instagram Adds Maps, Another Reason for Small Business Owners to Pay Attention

Do you use Instagram? The photosharing app has gotten huge in the last year, and now boasts 80,000,000 users. To put it in perspective, that’s almost ten times the entire population of NYC. Plus, it was acquired by Facebook for – no joke – a billion dollars. That gives the service access to the money […]

Read More →