For some of us, the most compelling new feature of the iPhone 4S isn’t the debut of iOS 5 or the faster A5 processor. No, what I’m most excited about (and I know I’m not the only one) is the new, beefier camera. We’ve come a long way; ten years ago phone cameras were a joke, and now they’re the most popular camera on flickr. The iPhone 4S’s camera upgrade shows us why.
First, the size: 8 megapixels. This is the most marketing-friendly upgrade, but in my opinion it’s the least important. Plenty of devices have high pixel counts, and the fact is you don’t need a high pixel count to take a quality photo. High pixel counts are really only necessary for very large photos with very large sensors, like DSLR-type cameras. Having a lot of pixels in a small space only helps the quality of shots that are blown up very large, which isn’t a common use of a phone snapshot. So what is important? Read More
Images are an increasingly important part of today’s hyper-connected world. Apps like livestream make image sharing simple and effortless, streaming images from events almost instantly. Because of this, it’s important to ensure that any image associated with your brand broadcasts a professional look-and-feel. For example, my company always hires an event photographer to snap party pictures that our marketing team can use. Sure, we also use the candids taken by the party-goers; but blip.tv understands that a professional marketing strategy requires a professional image.
With that said, your photographer will need to have the best and most modern tools on the market to be truly effective. Enter Color Efex Pro 4 from Nik Software, the latest version of its popular digital photo filters used for retouching and creative enhancements. This software takes the features that we love in their iPad app Snapspeed to the next level. Read More