What is Pheed? Can it Help You Build Your Brand?

Believe it or not, there’s a new social network coming up that’s already popular enough to deserve your attention. It’s called Pheed, and it combines some of the best features of Tumblr and Twitter to create a real-time media stream (as if you weren’t surrounded by enough media already).

new social network pheed brand building
Pheed in action

Like Twitter or Tumblr, the way you see Pheed content is by following others: when you sign up, Pheed will offer you choices about who to follow and ask you to pick 3 to get started. The content those users create is called their Pheed. (In case you’re curious, I chose users “Airstreamin” “Mulletvision” and “Chef Pasquale.” Fun.) The content I see so far is super heavy on pictures, complete with watermarks of the user’s url at the bottom. Pheed gives your the option to copyright your images and can automatically add the watermark, a great idea for both advertising and to help solve the ongoing image attribution drama that plagues just about every social site on the web. It’s also constantly streaming in real-time, and between the emphasis on speed and the visual, it’s clear this is not the right forum for your 3,000 word thinkpiece on the state of…anything.

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