In the latest episode of my CUBED video series for the American Express OPEN Forum, I take a look at IcedGems, a boutique bakery that specializes in deserts like cupcakes. They even have a Cupcake Truck which operates as a mobile storefront in the greater Baltimore area. But getting in touch with customers when your storefront is constantly on the move is a difficult process, and having to juggle text messages, tweets, and Facebook was a bit too much for IcedGems to handle. So I came up with a solution to help them out that I think a lot of you entrepreneurs and small business owners out there will love. So head on over to AmEx OPEN and watch the video now!