Apple’s latest television ad for everyone’s favorite iPhone 4S feature, Siri, just hit YouTube a few minutes ago. In it, Scorsese takes a cab ride in NYC where he changes his schedule on the fly, gets a live traffic report, and much like the other celebrity ads Apple has been running lately, jokes around with Siri.

While many commentators were turned off by the ads and Apple’s attempt to leverage some celebrity star power to boost awareness of Siri, reporting data from Ace Metrix shows that they’ve been doing quite well. While the shortened clips of Scorsese using Siri aren’t exactly realistic portrayals (no wait time, for one, and Siri seems to understand him perfectly every time), how can you deny the charm of the Oscar-winning Director joking around with his phone?

What do you think? Are these new Apple ads a hit or a miss? Leave a comment below and we’ll respond!