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BlackBerry Mobile Fusion Launched – Multiple Platform Mobile Device Management

BB Bold and PlayBook

The term BYOD (Bring Your Own Device) can be a nightmare for your companies’ IT guy who has to ensure that sensitive information being passed around via employee-owned mobile devices stays secure. On the flip-side, allowing employees to use their own gadgets for business keeps hardware and voice/data plan costs down while keeping employee morale high as they get to use the device they want.

Now that RIM has announced plans to “focus on its strengths” (a.k.a. the enterprise), look for RIM to offer more options to aid large corporations and small businesses alike with their mobile device solutions. Case in point, BlackBerry Mobile Fusion – A mobile device management solution built on renowned BlackBerry Enterprise Server technology that allows IT departments to manage company & employee-owned BlackBerry, Android, and iOS devices under a unified web-based console.

BlackBerry Enterprise Server is one of RIM’s crown jewels, so companies interested in deploying BB Mobile Fusion can do so knowing that their data is protected under the same BES 256-bit AES encrypted technology, as well as easy over-the-air app and installation capabilities for BlackBerry devices.

For stubborn Android and iOS fans who want to use their own devices in the workplace, BlackBerry Mobile Fusion can manage a number of support functions not limited to configuration, security, administration & management (including remote wipe) via the free Mobile Fusion Client app.

“For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion.

If you decide to give BB Mobile Fusion a try for your company, there is no-cost to download the software, and a free 60-day trial to pilot the program and see if it’s a good fit. Afterwards, the software is still free, but you will have to pay for the licenses (per device) to the tune of $99. Check out the BlackBerry Mobile Fusion Website and check out the video below for more information.

What do you think? Can BlackBerry “return to it’s roots” and remain dominant in the enterprise sector with the help of services like BB Mobile Fusion that also supports non-BlackBerry devices? Let us know in the comments section.

[via: CrackBerry]