The Cable and Telecommunications Association for Marketing (CTAM), an industry trade group, recently hired venerable market research firm Nielsen to conduct a study of Americans’ mobile video app viewing habits, and have just released their findings, in a report entitled “Roadmap to Video Apps (What Makes Viewers APPY?).”  Access to the full study will set you back a cool $13,500, but CTAM has issued a press release which includes some of their key findings, and it looks as though some of what they’ve found is pretty unexpected. Read More