It looks as if the past couple of weeks have been good for ShopSavvy, the mobile app that lets you scan product barcodes and see if a cheaper deal can be found locally or online. Just last week I did a story about ShopSavvy and Dropbox teaming up to save and sync your barcode scans to the cloud. Now ShopSavvy has announced a collaboration with ShareSquare to make QR Code campaigns simple for your average small business owner looking to market to the always connected, mobile consumer.
Backstory: Last year, ShopSavvy announced its ability to scan QR Codes in addition to just product UPC barcodes with its “Scan with ShopSavvy” program. The program was directed towards small business owners, retailers, and advertisers looking to take advantage of QR Code technology in marketing and advertising campaigns. Any business/organization that signed up for the program, received special QR codes that when scanned, would direct users to the businesses special mobile landing page for more information about the product…and of course, encourage users to download the ShopSavvy reader (if they were using another scanner),
Fast-forward to today: ShopSavvy has tapped ShareSquare, a pretty big deal when it comes to QR Coded mobile marketing campaigns, to give its mobile landing pages more “oomph”. What does all of this mean to you? As a small business owner, retailer, or marketer, if you decide to sign use the “Scan with ShopSavvy” Program, your QR codes will have even greater functionality, as ShareSquare offers an intuitive self-serve CMS that empowers the marketer to craft an effective QR code campaign in minutes.
“Many marketers have experimented with QR codes only to make mistakes that have undermined or crippled their campaigns,” said Alexander Muse, co-founder and CEO of ShopSavvy. “ShareSquare removes the guesswork and enables agencies and brands to deploy a mobile-optimized experience tailored to their campaign objectives.”
Check out a demo of ShareSquare’s mobile capabilities by scanning the QR code in the pic above, or watching the video:
Let’s face it, seems as if everybody is browsing the web via a mobile device. If you want to drive some of that traffic to your business, website…whatever, you need to adopt some sort of mobile marketing campaign or at the very least, make your website “mobile friendly”. QR Codes make it stupid-easy for mobile consumers to find out more information about your business. With apps/services like ShopSavvy, your entire marketing budget doesn’t have to be wrapped up in hiring a brand-name agency just to reach out to those potential clients/customers/consumers who just so happen to have a smartphone handy.