It seems like Facebook has been announcing a lot of changes lately. For busy small business owners this can be a prescription for paranoia, since it’s hard to keep up with all these changes and quickly analyze how they affect your brand’s page. However, the Facebook team seems to be working at keeping it clean and simple, with new metrics that help you understand your page’s impact.
The latest changes come as part of Facebook’s new Insight tools, which indicates a shift in Facebook’s emphasis towards sharing and engagement. Until now there hasn’t really been a way for brands to measure the impact and reach their content and fan pages have. The latest updates will give brands a much better measurement of engagement over the previous offerings. Read More








