There was more social media traffic around the first presidential debate between former Governor Mitt Romney and President Barack Obama than there was around the vice-presidential debate. But while the quantity may have been lower, the quality of the humor (Big Bird not withstanding) appears to be higher surrounding Rep. Paul Ryan and Vice President Joe Biden.
The social media reaction to this debate wasn’t quite as big as the last one. Only 3.5 million tweets went out during the VP debate, compared to 10.5 million for the presidential one last week.
Over on Google, search terms around Joe Biden included ‘laughing’ and ‘malarkey.’ The latter was a term Biden used to describe the answer Rep. Ryan gave to a question about the Libyan embassy crisis.
This holiday shopping season, I’m going to be working with Staples to help you pick the best holiday tech gifts! In the coming weeks, you’re going to see some great content from us but I can’t spoil too much of it, so today I’m just bringing you an exciting announcement:
Starting today, Staples is accepting pre-orders for a variety of Windows 8 devices, including slates, tablets, touchscreen laptops and more.
The new “tiles” interface in Windows 8
While Windows 8 devices aren’t in stores quite yet, by pre-ordering one today you can be sure to be one of the first people to bring home one of these exciting new devices. The Windows 8 interface, seen to the right, is a radical change to the operating system from Microsoft, and as these devices start to hit store shelves in the next few weeks you’ll get a chance to see (and to touch!) what Microsoft has been cooking up since Windows 7 launched in 2009.
With the “8 Was Easy” program from Staples, they’re making it super simple to get up and running with your new PC from day one. With any computer purchase of $699 or more, Staples will move all of the data from your old desktop, laptop, or external hard drive to your new computer. Or, you can get that same service for just $69.99 for a computer under $699.
Staples is also offering free personalized training with a Microsoft certified advisor to make sure you learn everything about the new operating system. They’ll show you how to navigate the new interface, set up your tiles on your Start screen to get a personalized Windows 8 experience, walk you through the new Windows App Store, and show you how to get your files into Skydrive, Microsoft’s cloud storage system that will help you backup your documents and access them from anywhere.
And what if you have more questions down the line? Staples will be providing free support to help you with any problem you have moving to Windows 8. They’re got a toll free number you can call 12 hours a day during the week to answer your questions, and they’ll be running that service through the end of January.
The Windows 8 upgrade offer from Staples is a great value if you need a machine right now. First up, you can get the Windows 8 upgrade when it’s available for just $15 from Microsoft by registering your purchase at windowsupgradeoffer.com. Then, you can get a $15 pre-paid Visa gift card back from Staples by registering at stapleswindowsoffer.com. Finally, you get online training and free phone support from Staples so you’ll be covered if you run into any problems migrating to the new OS. So you’re practically getting Windows 8 for free, plus free tech support. It’s a win-win.
With media outlets showing live tweets on-screen during the debates last night, the social media response to the event was huge. While the issues were discussed and tempers flared, the biggest reaction online wasn’t about either candidate. It was about Big Bird.
That’s right, Big Bird, the eight-foot tall avian star of the hit PBS show “Sesame Street.” When Mitt Romney was asked how he would trim the deficit, Romney threatened to shut down PBS, while apologizing to Big Bird. According to Twitter, the reaction was immediate — Big Bird was being mentioned at the astonishing rate of 17,000 tweets per minute.
An unofficial @FiredBigBird Twitter account quickly sprang up, and accumulated 25,000 followers before Twitter shut it down today. On Facebook, which just announced that they’ve hit a staggering one billion users, Big Bird’s fans were up in arms as well. A Facebook page, Big Bird for President, has already accumulated more than 7,000 likes.
Ahead of this morning’s announcement that Facebook had reached one billion users, was a short TODAY show segment I was asked to appear in to talk about a few Facebook facts, like how growth is happening mostly abroad these days and how many there have been more than 1 trillion likes and 200 billion photos uploaded to the service.
If you want to see Matt Lauer’s interview with Mark Zuckerberg that aired this morning, you can watch that here.
Facebook founder and CEO Mark Zuckerberg appeared on the TODAY show in an exclusive interview with Matt Lauer show earlier this morning to announce a “historic milestone” Faceboook now has one billion users.
In the United States, almost everyone who wants to be on Facebook already has an account. Growth over the past year in the US is just 9%, not a big increase. Abroad, however, Facebook has been making huge gains in terms of number of users.
The Biggest Facebook Growth is Happening Abroad
This past year, Facebook growth in Japan exploded, with a 507% increase in users. That by far is the biggest percentage growth, though other countries have continued to expand their Facebook usage as of late. Three of the top 20 counties doubled their numbers of Facebook users in the past year, including Brazil (which is now #2, behind the US, in total number of users), Thailand, and Egypt. India saw nearly 50% growth, though it dropped to #3, bringing its numbers up to 56 millons Facebook accounts.
Around 32% of the world’s population is online, or around 2.26 billion people. Facebook is clearly starting to reach a critical mass, and it’s future growth may actually be limited by how many new homes the Internet can reach in the coming years. As well, Facebook is still blocked in China, denying it access to more than a billion people.
A billion people on Facebook is a staggering number, thats just about 44% of everyone who’s online. Other online services may have tons of users, but none of them actually come close. Twitter boasts 500 million users, and Gmail claims 425 million users.
While all of these services suffer a certain difficulty in reporting a true number of unique users (some people have more than one account, or abandon their accounts), one thing is true: people are engaging with Internet services, especially social ones, in huge numbers right now.
If you want to see the complete growth numbers for Facebook broken down for each of the top 20 countries, scroll to the end of the article—we’ve got the full list of numbers of users by country, current as of last month.
Facebook’s Biggest Challenges
One of the big challenges Facebook has faced as of late is in mobile. While their pickup on Instagram meant they added some serious talent to their mobile team, it was only in late August that they finally got it together on iOS and released a decent version of the app. But it’s much improved today—the new app is much faster and smoother, and I actually use it daily now. The next challenge? How can Facebook monetize the mobile audience. With an estimated 500 million or so people accessing Facebook on mobile devices, there is a huge new market segment waiting to be capitalized on. How will Facebook tackle that problem in the coming years?
In an interview with TechCrunch founder Michael Arrington, Zuckerberg said that “I am really optimistic about our mobile monetization strategy.” Optimism is one thing, but what will that strategy be? The recently launched mobile ads are one thing that seem to be working well, according to Zuckerberg: “Those mobile ads perform better than the regular column ads on desktops.” That’s a start, but time will tell if Facebook has more up it’s sleeve than just a new ad format.
There have been some cool additions to Facebook recently that are worth pointing out. The first is that people in the US can now take advantage of a feature that brands and businesses have had for a while: promoted posts. Facebook is currently testing promoted posts for individuals, which could be a great way for entrepreneurs and small businesses professionals who have large personal followings but are struggling to build their brand’s pages to get additional traffic while they hammer out a social media strategy.
Another helpful change to facebook is that they’ve updated their Help Center and Support Dashboard recently to make them easier to use. As a notoriously complicated service on the backend, with tons of hard-to-understand privacy features, this is a welcome change for Facebook and will hopefully help people make better decisions about privacy settings and how they use the service.
This Q & A series is a continuation of Mario Armstrong’s presentation at the Blogalicious Conference, a leading industry event celebrating diversity in social media. You can see highlights from his presentation & submit your own questions here.
Question: About earning revenue for your blog, what are your thoughts about Google’s AdSense for blogger, where ads are placed on your blog based on text and content related to the advertiser?
— Answer:
One nice thing about AdSense for Blogger is that they’re both Google products, which means it’s super easy to implement, so that’s good. The bad news is that for most of us, it’s never going to bring in the kind of money that sustains a business. It’s harsh but it’s true.
It’s really hard to predict how well AdSense will perform for you. The Pay-Per-Click Google offers varies based on a lot of things, like how much traffic you get, the keywords users searched, competition between advertisers and much more. For every ad click, you could receive anywhere from a penny to several dollars, but that number tends to be low, especially as you start out.
A couple of other things to remember if you do decide to use AdSense. First, be respectful of your reader’s eyeballs: don’t go overboard with ads, and make sure your actual content is still easy to read. Second, AdSense basically uses a “match-up” between advertisers and search to deliver ads, so it’s extra important you’re doing your best with SEO.
Bottom line: there’s no real harm in using AdSense unless it’s taking up site real estate that could be put to better use, like making you more money. But to really turn your blog into a business, you’re going to need to come up with more revenue-generating strategies beyond just AdSense.
What A Backstreet Boy, A Tech Journalist, A Social Media CEO, and A Facebook Employee Say About The Future Of Mobile And Social Media
From left to right: Me, Backstreet Boy AJ McLean, Mashable’s Andrea Smith, Duracell Powermat CEO Ron Rabinowitz, and Facebook’s Kevin Knight
I recently had the chance to chair a phenomenal panel in New York City where I was able to talk with a wide variety of entrepreneurs, business professionals, and social media experts about where we are today with mobile and social media and what’s coming in the future. While this event wasn’t televised, I was able to get some great quotes and invaluable content from the panelists to share with you today.
How a Backstreet Boy uses social media to connect with his fans
The most interesting panelist had to be Backstreet Boy AJ McLean, who has a major social presence on Twitter, Socialcam and Instagram. Using social media, AJ has created Internet memes like #booomb videos on Socialcam, and has cultivated a huge online audience almost 20 years after the band he was originally known for rose to fame.
While the Backstreet Boys are still recording and selling millions of albums, AJ has created a strong brand for himself as Mr. Skulleeroz (pronounced “Skull-e-rose”) on social media channels. What’s his secret? According to AJ:
Someone like myself who’s in the music industry, we’re not always that accessible to our fans and to the media except when we do [things like] a press event. [With social media you] get a direct contact and get an immediate response. That’s something that I’ve never seen before… It just brings my fans, my personal fans and the Backstreet Boys fans, closer to us as people. Bringing them into our homes, our everyday life. Not just backstage or onstage, but like ‘come take a ride with me down the street to the 7-11.
You don’t have to be a Backstreet Boy to see the value in what AJ is saying. No matter what your business or brand, social media and video allow you to connect with people when you can’t be there in person. If you can get even a few hundred views on an online video, the time you take to make it is immediately more valuable than trying to meet with those same hundred people in person. If you can get a few thousand views, you’re suddenly an online content producer capable of monetizing your content because your online audience is now suddenly as valuable as your real-world audience.
iPhone 5 users have had their phones for a few weeks now, and the gripes are already starting to roll in. There are three main complaints I’ve been hearing lately:
– Verizon customers have reported having some problems with WiFi on their devices
– The back on the iPhone scratches easily
– The new slimmer, lighter design feels “too light” to some people
On HLN tv, I take a look at some of these problems people are reporting and try to break them down.
Did you get a new iPhone? What do you think of it?
Whether you were at the Blogalicious 2012 conference this past weekend in Las Vegas, or you’ve taken a look at the slides from my keynote presentation, you probably have a lot of questions about how you can start thinking about yourself not just as a blogger but a media company and start making the transition from free to fee!
At the Blogalicious conference in Las Vegas this past weekend, I had the pleasure of presenting on the topic of turning your passion into a business. In the interest of trying to get my message to as many people as possible, I’m sharing those slides here for you to peruse.
Blogging isn’t easy, and making money doing it is tough. The best way to do it is to not think of yourself simply as a blogger. You have to start thinking about yourself as a media company.
It wasn’t an easy ride to where I am know, which is to say able to pay the bills running a website and producing content for the web and television. In fact, it took years of struggle—at one point, I had was juggling a negative checking account balance with the responsibilities of raising a family!
As I’ve said for a while,
You Work 9a-5p. You make history from 5p-9am
— Mario Armstrong
Maybe blogging or producing web videos is your second, unpaid job right now. Something you handle outside of normal work hours, on your own time. But if you can focusing on turning yourself into a media company, making the right deals, working with the right partners, and always struggling to produce the best content you can, someday you too will find a way to turn your passion into a business.