Google’s acquisition of social media marketing firm Wildfire gives Google inside access to the analytics of some of their biggest competitors, most notably Facebook. Wildfire is social media marketing company with 16,000 customers across a wide variety of brands. Companies use Wildfire to create social assets, like customized Facebook apps, and drive user engagement through social […]
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Not to be outdone by Apple’s new Martin Scorcese commercial, Google has launched their very first ad for the Nexus 7 tablet. Like the Chrome ads of the past, Google’s ad almost walks the line between sentimental and tearjerker. Who knew it was even possible for a an ad to be a tearjerker? Of course what […]
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Apple’s latest television ad for everyone’s favorite iPhone 4S feature, Siri, just hit YouTube a few minutes ago. In it, Scorsese takes a cab ride in NYC where he changes his schedule on the fly, gets a live traffic report, and much like the other celebrity ads Apple has been running lately, jokes around with Siri. While […]
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Forget emails, IM’s, DM’s or other social media inboxes, sending text messages is still the quickest way to deliver a message en masse that just about guarantees the message will be received (and viewed) by anybody with a cell phone. Small businesses who want to keep their customers informed on the latest news, and deals […]
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I love social media, I really do. Instagram, facebook, foursquare, and tumblr; these apps are some of the coolest available for our handhelds. But it’s interesting to think about how all this communication would likely not be there if it weren’t for their big brother: email. Email, and electronic communication in general, has long been […]
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In business, development time can mean serious money. There’s a delicate dance of cost vs. benefit – processes that could potentially be automated aren’t because the time it would take to write the code isn’t worth the time that would be saved. Luckily, the industry is changing, and we’ll soon see a day where your […]
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Images are an increasingly important part of today’s hyper-connected world. Apps like livestream make image sharing simple and effortless, streaming images from events almost instantly. Because of this, it’s important to ensure that any image associated with your brand broadcasts a professional look-and-feel. For example, my company always hires an event photographer to snap party […]
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“Your business needs a website” is what just about EVERY person will tell you when dishing their $.02 cents about running a business. Maybe your business doesn’t need a website. I know that’s a pretty cavalier statement, but what if all you REALLY need is a web presence? Central.ly wants to be your businesses professional […]
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If you’re a small business, you should be on at least ONE of the many social networking sites…It’s FREE MARKETING AND PROMOTION for Pete’s sake! My favorite site is Twitter for social media business marketing – word spreads FAST, and there’s nothing like a little word of mouth wildfire to bring attention and traffic to […]
Read More →The Lowdown: Near-Field Communication (NFC) technology has been making the rounds this past year as companies are starting to develop and enhance ways to utilize it in everyday settings. To refresh your memory, or to hip you to the game altogether, NFC is comprised of small chips encoded with information that can be decoded when […]
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